When putting up this article, a friend asked me an important question, why are you putting up this article, “Digital Marketing in Abuja”. I paused, looked at him, smiled and responded “Digital Marketing is a developing field in the Federal Capital Territory of Nigeria, Abuja.
What is Digital marketing? Digital marketing is simply marketing goods and services using one form of electronic medium or the other.
When someone tells you, he is into online marketing, he is simply telling you he is a Digital Marketer or online marketer or Digital Marketing Expert. When someone says, he is into web-based marketing, the person is simply telling you he is a Digital Marketer or Online marketer or Digital marketing expert.
This article will revolve around Digital Marketing in Abuja.
In modern times, Digital marketing has so many names.
Presently, it is the most potent form of marketing. It affords you the opportunity to reach people you can never reach conventionally.
People living in Abuja, sell goods and services to people based in the united states, Canada, Uk and so on.
Digital marketing doesn’t require you to meet the customer one on one. You can meet a client online, exchange email or WhatsApp messages, sell to the customer and wait for another transaction.
There are various means of marketing online. I will point some of the methods as it relates to Digital marketing in Abuja;
Search Engine Optimization (SEO)
Search Engine Optimization can be defined as those activities within our website that leads to high search engine ranking.
If you place a search on Google using a keyword that is related to your business, you will see so many websites that contain information that are related to that keyword.
The most relevant to the query will come first while the not too relevant and co will follow.
We noticed that most people restrict their search to the top three websites.
They usually believe that whatever they are searching for online, they will find within the top three websites.
The owners of the top three websites are likely going to be getting more website clicks than the others on the queue.
How does google rate websites that they place on the search engine result page?
They have ranking parameters which they have programmed in their algorithm. The algorithm based on those factors rank these websites.
The job of a digital marketer is to constantly study these algorithms to learn these ranking parameters. Once you are able to learn these ranking parameters, you can easily apply the knowledge to your website for ranking.
Applying this knowledge is what we call search engine optimization (SEO).
That Digital marketing expert that optimizes best is the person that will get the best ranking which is, No one.
The person ranking no one stands the better chance of making more money using the keyword than the person ranking No two and so the list continues.
As a digital marketing expert, even if you can’t rank within the top three, try to rank within the top ten.
Imagine that you are into Digital Marketing in Abuja and you know SEO very well, that would translate to too much money for your business.
Search Engine Marketing (SMM)
Search Engine Marketing is a form of marketing where you as an owner of a website pay search engine some fee to rank high.
For example, you own a business, you know the keywords that your customers use to find you online. You pay Google and tell them to use these keywords to rank your website high, artificially.
It is what we call, ranking using paid search.
Once you pay search engine and define your keywords to them, if someone place a search using the keyword, they place you above the people ranking organically but with the keyword, “Ad” meaning ADVERT.
If you are into Digital marketing In Abuja, we would encourage you to learn Search Engine Marketing. There are just few persons placing ad here in Abuja, meaning the competition would be very low.
If you are looking for a place to learn Digital marketing in Abuja then We strongly recommend that you learn with Artificial intelligence Technologies AITECH.
They are the best ICT training institute in Abuja. They train one on one. Meaning one student to one trainer. It affords the Student the opportunity to ask as many questions as they may wish without being mindful of a co- learner.
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Also Read Digital Marketing Training in Abuja
Social Media
Social Media is another potent form of Digital marketing. Infact if you have a product you sell and you want to sell it as fast as possible then you employ the services of Social media.
There are so many ways of selling on Social Media;
You could set-up your own business page and build it gradually. We call it, building organically.
Another way is that you could promote your product or services using paid advert spaces on social media.
We call it targeted ad.
In this instance, you tell the search engine the audience you would like to show your ad and the amount you are willing to pay to reach that audience.
It is very flexible because the search engine doesn’t attach a fee to it. It allows you to chose the amount you can pay.
Another way of marketing on social media is through social media influencers. We have people we refer to as social media influencers. They influence many people’s opinion on social media.
So many people follow their lead.
People pay them to advertise their product on their page, so many of their followers can see. Example is Instablog.
So many people pay instablog to help them advertise so their followers can see what they do. Businesses make lots of profit through instablog .
Imagine that you are into Digital Marketing in Abuja and you know Social media marketing you could make so much money for your business.
If you are looking for a place to learn Digital marketing in Abuja with strong attention to Social Media Marketing, then We strongly recommend that you learn with Artificial intelligence Technologies AITECH.
They are the best ICT training institute in Abuja. They train one on one. Meaning one student to one trainer. It affords the Student the opportunity to ask as many questions as they may wish without being mindful of a co- learner.
APPLY HERE
Email Marketing
Email marketing is a form of marketing in which an owner of a business sends out emails to a list of persons telling them about their business.
It is one of the oldest forms of Digital marketing.
The business owner generates what we call a mailing list and then regularly sends out emails to people on that list to tell them about what is new in their business.
So many people buy by virtue of receive emails promoting a particular product.
Email marketing is very effective in Digital Marketing.
Imagine that you are into Digital Marketing in Abuja and you know SEO very well just sit and imagine our much money you could be making through your business.
There are equally other forms of Digital Marketing but if you can get used to the ones listed above, you will definitely take your business to new heights.
If you learn Digital Marketing in Abuja you can be sure that you will take your business to new heights.
Just like I Mentioned at the inception of this article, Digital Marketing in Abuja, is a developing field, if you learn how to apply the Techniques very well you can be sure that you would always be seen during the buying process. It means more money for your business and more money to you.
If you are looking for a place to learn Digital marketing in Abuja with strong emphasis on Email Marketing, then We strongly recommend that you learn with Artificial intelligence Technologies AITECH.
They are the best ICT training institute in Abuja. They train one on one. Meaning one student to one trainer. It affords the Student the opportunity to ask as many questions as they may wish without being mindful of a co- learner.
APPLY HERE